VoterEcology Summary Report

As a new year just began, we thought it would be useful to look back at the one just past and put together a brief overview of our project’s findings so far. Given the relevance of Google searches to political communication scholarship as well as practice, the aim of this paper is to be informative but at the same time also concise and jargon-free. With examples from the U.S., the UK, Italy and Egypt, this paper points out both challenges and opportunities of embracing Google Trends as not only a platform for business analyses and economic forecasts, but also a ‘knowledge’ tool in much broader contexts.

To download a PDF copy of the VoterEcology Key Findings Report, click here.